Shiny Toy Guns has unveiled “The Background::III” via YouTube.com/ShinyToyGuns. The video, which premiered yesterday on ARTISTdirect, is a behind-the- scenes look of the Los Angeles electro-rock outfit’s upcoming album III due out October 22 (Five Seven Music).

In the 7-minute clip, the band—Carah Faye (vocals), Chad Petree (vocals/guitar), Jeremy Dawson (keyboards/bass) and Mikey Martin (drums)—discuss their coming together as a musical unit and background of various songs on the album. View it now at: http://youtu.be/100fIGJ0iAY.

In the clip, the group discusses album track “Fading Listening,” heralded by KCRW's Jason Bentley, calling the song a “game changer” for the band. “It erased all previous notions of what the band was about,” he wrote on KCRW.org. “The song is automatic and I’ve gotten a very strong response from our listeners when I play it.” Today (Friday, September 21), the “Fading Listening” (Epic Wave mix) from DJ/producer Treasure Fingers made its debut on RCRD LBL. Wrote Emily Zemler, “So far, the new LP has been teased by the single ‘Fading Listening,’ which is remixed here by DJ/producer Treasure Fingers. This reworked version of the electro-pop number retains the original’s hooky pop feel while infusing it with eclectic beats and an alien-like vocal distortion. Perfect for the clubs.”

Check out the album version of “Fading Listening” at SoundCloud (http://bit.ly/Tx8kny) or the lyric video via YouTube (http://youtu.be/ANT9WH0gKmQ).

Meanwhile, the band’s Carah Faye and Jeremy Dawson just returned from New York where they attended various shows during Mercedes-Benz Fashion Week including the Falguni & Shane Peacock and Emerson shows, as well as the Asher Levine show and GenArt’s Fresh Faces of Fashion event.

Next, look for Shiny Toy Guns to launch their headlining major market tour in San Francisco October 22 in support of III:

Fri 9/28 Lubbock, TX Lubbock Music Fest
Mon 10/22 San Francisco, CA Rickshaw Stop
Tue 10/23 Los Angeles, CA Echoplex
Fri 10/26 Toronto, ON Hoxton
Sat 10/27 Philadelphia Northstar
Sun 10/28 Boston Brighton Music Hall
Mon 10/29 Washington, D.C. Rock N’ Roll Hotel
Tue 10/30 New York, NY Santos Party House
Thu 11/1 Chicago, IL Subterranean