Shiny Toy Guns Release New Album ‘III’

After much anticipation, Los Angeles electro-rock outfit Shiny Toy Guns have released their new album III yesterday, Monday, October 22 (Five Seven Music). It features the first new material by the original line-up in five years.

Production on 'III,' courtesy of Mirror Machines (the band's Chad Petree and Jeremy Dawson), is lush and dramatic, ranging from driving tracks like the first single due January 2013 "Somewhere To Hide," "Waiting Alone" and "Speaking Japanese" into a sonic pendulum swing to the genre bending current release "Fading Listening." The band teamed up with legendary mixer Tony Maserati (Lady Gaga, Beyonce, Taylor Swift, Alicia Keys) to finalize and sharpen the new 2012 sound of the band. Unlike any other group out there today, SHINY TOY GUNS music is driving rock and electro spearheaded by a male and female vocal courtesy of Chad Petree and Carah Faye.

Today (October 23), VEVO premiered the video for "Fading Listening" starring Tiny Toy Guns, a play on the band recording the song as kids. Carah Faye is played by Ally Petree, eight year old daughter of Chad Petree. Chad Petree is played by Jesse McClintock, son of GUNS longtime indie music publisher Steve McClintock. Drummer Mikey Martin is played by Maximus Morse, son of Toby Morse, singer of punk/hardcore band H20. Jeremy Dawson on keyboards is played by Noah Castro, the six year old son of friends of Mikey Martin. The two girls engineering at the mixing desk are Isabella Petree (age 6) and Stevie Jane Petree (age 5), daughters of Steven Petree ex-member of SHINY TOY GUNS and brother of Chad Petree. The studio owner in played by Tony Maserati.

In conjunction with the album's release, the band-Carah Faye (vocals), Chad Petree (vocals/guitar), Jeremy Dawson (keyboards/bass) and Mikey Martin (drums)-launch a nine-date headlining tour in San Francisco tonight. They will pass through a variety of markets including Los Angeles, Toronto, Philadelphia, Boston, Washington D.C., New York, Pittsburgh and Chicago consecutively. At each show, the band will perform a variety of material from the new album as well as SHINY TOY GUNS classics and favorites.

Meanwhile, Shiny Toy Guns-who is currently featured in the Virgin America "Experience" campaign-can be seen on the airlines major billboards across Los Angeles, San Francisco, Chicago, Boston and Dallas. The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields - including SHINY TOY GUNS as well as indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo, Ryan Schreiber of Pitchfork and independent artist/Facebook Creative Strategist Ji Lee just to name a few - inviting them to curate aspects of the airline's already unique in-cabin experience including playlists, film picks and new menu items offered via the touch-screen Red™ in-flight entertainment platform. The Virgin America "Originals" include more than a few notable iconoclasts in the worlds of tech, design, food and entertainment many of whom also happen to be Elevate frequent flyers. Check out more at: http://experiencevirginamerica.com

Catch Shiny Toy Guns on tour:

Mon 10/22 San Francisco, CA Rickshaw Stop
Tue 10/23 Los Angeles, CA Echoplex
Fri 10/26 Toronto, ON Hoxton
Sat 10/27 Philadelphia Northstar
Sun 10/28 Boston Brighton Music Hall
Mon 10/29 Washington, D.C. Rock N' Roll Hotel
Tue 10/30 New York, NY Santos Party House
Wed 10/31 Pittsburgh, PA Mr. Smalls Theater
Thu 11/1 Chicago, IL Subterranean